A closer look at the solutions I build and the knowledge I share. Each initiative has a specific operational purpose; broader development relevance is described without claiming unmeasured results.
Enterprise mobility
MobiConnect Technologies
Co-founded in 2022
Enterprise mobility integration and operational support across Morocco and Africa.
Organizations need consistent device enrollment, appropriate security controls and ownership that remains clear after launch.
The approach
UEM/MDM architecture and delivery, Android Enterprise, SureMDM, administrator training and operational support across cloud, on-premises and disconnected environments.
Why it matters
Helps organizations build and operate usable digital infrastructure. Deployment, team readiness and lasting adoption are distinct parts of the work.
Digital sales enablement
MobiCatalog
Product demonstration
Digital catalog management for field sales teams using Android tablets in an FMCG environment.
Keep sales catalogs consistent and current, while understanding how field teams use them.
The approach
Interactive catalog reader, simulated version management and demonstration page usage analytics. Persistent PDF publishing and production analytics remain to be finalized and validated.
Why it matters
Gives sales teams consistent content and administrators visibility into catalog activity. Usage indicators help inform content decisions; no sales uplift is claimed.
Transport operations
MobiTracking
Built for a client use case
Operational reporting from SureMDM GPS records for a pharmaceutical distribution use case.
Turn raw location points into understandable daily mileage and transport summaries.
The approach
Daily and total vehicle mileage, configurable estimates of fuel use and cost, group filters and exports. Missing location data is indicated explicitly.
Why it matters
Supports daily operational review. Fuel and cost values are estimates based on recorded GPS points and configured assumptions, not direct fuel measurements.
Device fleet intelligence
Mobi Insights
Product demonstration
SureMDM fleet intelligence for executives, supervisors and operations teams.
See technical readiness, compliance coverage and the groups that need attention.
The approach
Role-based views, explainable indicators, data freshness and intervention context.
Why it matters
Supports device fleet decisions with transparent coverage and assumptions. Demo figures are fictional; technical readiness does not measure employee productivity.
Entrepreneurship · Distribution technology
Madar
Working production application
A working mobile sales and distribution platform for FMCG businesses in Morocco.
My role
Founder · Business direction and product priorities
Relevant SDGs
8 · 9
The need
Connect orders, visits, deliveries and payments despite intermittent connectivity and different language needs.
The approach
Offline operation and synchronization, French and Arabic interfaces and workflows shaped by field-user feedback.
Why it matters
Designed to improve the usability of digital tools for distribution teams. Adoption, time saved and accessibility remain priorities for future evaluation.
These are thematic links to the Sustainable Development Goals, not UN endorsements or independently measured impact.
Teaching & community
Part-time adjunct lecturer at HEC Rabat, EMSI and Collège de Paris since 2024. I connect executive, engineering and bachelor’s-level teaching with practical enterprise delivery.
Digital transformation · Data governance · Cloud · Cybersecurity · Applied AI · Android development · DevOps
